Gender :

Female/Male

Age Range :

20Yrs to 55Yrs

Geographical :

Primary Distribution, areas with more than 10% Asian Population, would be covered in Full.

Secondary, distribution focuses on Community Opinion Leaders irrespective of Geographical

restrictions, but still in North.

Income Group :

On Average Monthly Family Unit Income ranges from £5,000 to £15,000.

We Specialize in Communication with Ethnic Minority Group’s (EMG)

Rationale Behind to be Bilingual and Trilingual.

English is unambiguously most widely acceptable mean of Language. Even Non-English

natives have to elevate their understanding for English in UK. However, mother language

has its own unique Transmission Muscle while putting up a Message which leads to

greater impact and higher probability of Acceptance as per Semiotics scientists.

They believe it resides Emotional side-Right side of the Brain and hence triggers

Response efficiently and effectively.

EMG Comprise of:

• Pakistani
• Indian
• Bangladesh
• Other Asians.

Compatible Language :

• English (British)
• Relevant Language :
• Urdu
• Punjabi
• Hindi

Urdu as Medium of Communication For Asian-EMG

• 88% of Popular Asian TV Channels use Urdu as Medium of Communication.
• World second Largest Film Industry – Bollywood has 96.5% Favourite Movies

produced in Urdu.

• Books/Magazines/Newspaper are equally popular.